Facebook owned WhatsApp Messenger is planning to launch its own Digital Payment Service using the peer-to-peer Payment transaction in India. the company has already posted an advertisement to hire a Digital Transactions, lead in the region with a technical and financial background and understands Unified Payments Interface (UPI) which is advanced version of Immediate Payment Service(IMPS) platform designed for transferring funds and BHIM (Bharat Interface for Money) Mobile App which is developed by National Payments Corporation of India (NPCI) based on the Unified Payment Interface (UPI) that enable money transfers and merchant payments using mobile numbers.
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WhatsApp Messenger has a wide user base of one billion active users worldwide and with the company’s Digital Payment Service it will only get a boost. thus, adding another feather to their cap in the process. the WhatsApp Digital Payment service is expected to launched for users with-in the next six months.
WhatsApp spokesman stated that “India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India, referring to a flagship government programme that aims to boost the use of Internet-based services in the country. We’re exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users.”
The company’s spokeman neither denied or accepted it but the feature will be welcomed addition looking at the 200 million user base which it holds in India. After the demonetisation, the Indian Government has taken several initial to promote digital transactions which will be instrumental in reducing tax avoidance, migration of government payments and collections to cashless mode shifting payment ecosystem from cash dominated to cashless payments.
Earlier this year, WhatsApp Co-Founder Brian Acton was on a tour of India with the goal to gather insights that how WhatsApp can contribute to Digital India in a more prominent way. on his tour he even met the country’s union minister for electronics and information technology Ravi Shankar Prasad and discussed the ways in which the company can contribute to India’s vision for digital commerce
After the meeting, Acton stated that “India is a very important country to us, and we’re proud to have 200 million people who use WhatsApp to connect with their friends, family and communities. We build every WhatsApp feature to be simple, reliable, and secure, and this vision is in line with what Digital India promises to achieve. We talked about things like civic engagement using digital services to pursue democratic process. We talked about commercial messaging, digital payments, and continuing digitisation of India and bringing digital technologies to the rural and poor areas of India.”
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