Oneplus — Here’s everything you should know about the Shenzhen based smartphone maker
OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. According to the Chinese government’s documentation, the only institutional stockholder in the company is Oppo Electronics. Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of the company and that they are “in talks with other investors” (although nothing has been announced to date). The company’s main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would “Never Settle” for the lower-quality devices produced by other companies. Lau explained that “we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use.” He also showed aspirations of being the “Muji of the tech industry”, emphasizing its focus on high-quality products with simplistic, user-friendly designs. Continuing Lau’s association with the platform from the Oppo N1, the Shenzhen based company entered into an exclusive licensing agreement with Cyanogen Inc. to base its products’ Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.
OnePlus Smartphone Portfolio
- The OnePlus 6 is an Android smartphone made by the Shenzhen based smartphone maker . It was unveiled on 16 May 2018 and went on sale on 22 May 2018.
- The OnePlus 5T is an Android smartphone made by the Shenzhen based smartphone maker. It was unveiled on 16 November 2017 via a live streamed press event which aired on YouTube. It went on sale on 21 November 2017. It is an incremental update to its predecessor, the OnePlus 5 which was unveiled only five months prior. Some notable changes that occurred were the larger display and thinner bezels found on the device and the repositioning of the fingerprint scanner. On 17 May 2018 the device was later succeeded by the OnePlus 6.
- The OnePlus 5 (also abbreviated as OP5) is a smartphone made by the Shenzhen based smartphone maker. It is the successor to the OnePlus 3T released in 2016. The device was officially unveiled during a keynote on 20 June 2017. It was succeeded by the OnePlus 5T only five months later on November 21, 2017.
- The OnePlus 3T (also abbreviated as OP3T) is a smartphone made by the Shenzhen based smartphone maker. It is the successor to the OnePlus 3 and was revealed on 15 November 2016. It is an incremental update to the company’s flagship phone being released only 6 months later. It features the identical Optic AMOLED display, the same Sony IMX298 rear camera sensor, and the same Dash Charge technology as its predecessor. the OnePlus 3T is also the first phone from company to be available for immediate delivery (in Europe and North America), without long waiting times from being out of stock
- The OnePlus 3 (also abbreviated as OP3) is a smartphone produced by the Shenzhen based smartphone maker. It was revealed on June 14, 2016. The phone was unveiled in a virtual reality event and OnePlus offered its customers Loop VR headsets to experience the event using their phones, giving away 30,000 free headsets in lieu of a traditional press conference. Prior to the global launch event, OnePlus revealed that the device would feature a Qualcomm Snapdragon 820 processor, 6GB of RAM and 64 GB of storage. After criticism from customers about the removal of the NFC chip from their previous phone, OnePlus once again included NFC.
- The OnePlus 2 (also abbreviated as OP2) is a smartphone designed by the Shenzhen based smartphone maker. It is the successor to the OnePlus One. OnePlus revealed the phone on 28 July 2015 via virtual reality, using Google’s Cardboard visor and their own app. OnePlus sold out 30,000 units of the device in China within 64 seconds after launching the product sale.
- The company unveiled its first device, the OnePlus One, on 23 April 2014. In December 2014, alongside the release of the device in India exclusively through Amazon. the company also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India.
The Shenzhen based smartphone maker made its products available in Southeast Asia for the first time, partnering with Lazada Indonesia on 23 January 2015 and is expected to expand during this year throughout the region. In April 2014, OnePlus hired Han Han as the product ambassador in mainland China. On 9 March 2014 the company decided to expand its operations to all European countries except Switzerland. although, the devices can be purchased in Switzerland via local online retailers, serving now 43 countries and regions all over the world. As of March 2016, OnePlus serves for the following countries and regions: Austria, Belgium, Bulgaria, Canada, Mainland China, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Malaysia, Netherlands, Poland, Portugal, Romania, Saudi Arabia, Singapore, Spain, Slovakia, Slovenia, Sweden, the United Arab Emirates, the United Kingdom and the United States.