Hike, India’s first homegrown messaging app, today announced a strategic partnership with Bharti Airtel (“Airtel”) to embed ‘Total, built by hike’ on mobile devices under Airtel’s ‘Mera Pehla Smartphone’ initiative.
Starting March 2018, select smartphones under the ‘Mera Pehla Smartphone’ will be shipped with Total as a pre-installed feature. With the added benefit of ‘Total’ on all Mera Pehla Smartphone, users can access essential services such as Messaging, News, Recharge and more even without an active data connection and easily get online with access to data packs for as low as Re.1/-.
Kavin Bharti Mittal, Founder and CEO, Hike, said “Airtel’s ‘Mera Pehla Smartphone’ has seen rapid success since the day of launch. With ‘Total’ on ‘Mera Pehla Smartphone’, we take one more step to simplify the first-time Internet experience for mobile first data users and are extremely excited to further the goal of bringing the next billion Indians online.”
‘Total, built by hike’, a refined version of Android, has 4 key elements that combine together make the end to end experience extremely seamless and simple:
Nikhil Gilani, Head, Devices & E-commerce, Bharti Airtel said, “Airtel’s ‘Mera Pehla Smartphone’ has been a pathbreaking initiative towards removing barriers to smartphone adoption in India and has received very positive response from customers. We share Hike’s vision of helping every Indian own a smartphone and benefit from the digital super-highway. We look forward to collaborating with all our partners under this initiative to give every Indian access to a smartphone, bring them online and be a part of Digital India.”
Airtel’s ‘Mera Pehla Smartphone’, which was launched in October 2017, is an initiative aimed at enabling every Indian to buy a 4G smartphone. Airtel has partnered with multiple mobile handset manufacturers to create an ‘open ecosystem’ of affordable 4G smartphones and bring them to market at budget-friendly prices.
According to published reports, by 2020, over 700 million people are expected to be on smartphones with many of them being first time users. This can be quite a complicated and intimidating experience for them. With ‘Total’, users bypass the 15–20 step process to come online and only go through a few steps to enjoy their smartphones with its multitude services.
Editors note – this post isn’t edited by TheMobile360.com and is auto-generated from Hike Newsfeed.
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